BIMI Record Generator
Create a BIMI DNS record to display your brand logo in email clients
Configure BIMI Record
Must be an HTTPS URL pointing to a Tiny PS (SVG) image. Square format recommended.
Verified Mark Certificate from DigiCert or Entrust. Required for Gmail logo display.
Usually "default". Only change if you need multiple BIMI records.
Prerequisites Checklist
BIMI requires an enforcing DMARC policy to work
Standard SVG won't work — must be SVG Tiny 1.2 Portable/Secure profile
Optional but required for Gmail. Available from DigiCert/Entrust (~$1,500/yr)
Generated BIMI Record
What is BIMI?
BIMI (Brand Indicators for Message Identification) displays your brand logo next to your emails in supporting clients like Gmail, Yahoo, and Apple Mail.
- Increases brand visibility in inboxes
- Builds trust with recipients
- Requires enforcing DMARC policy
- Gmail requires a VMC certificate
Email Client Support
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Get Started FreeWhat is BIMI?
Display your brand logo in email clients like Gmail, Apple Mail, and Yahoo Mail
BIMI (Brand Indicators for Message Identification) is an email specification that allows organisations to display their brand logo next to authenticated emails in supported inboxes. When a recipient sees your logo alongside your message in Gmail, Apple Mail, or Yahoo Mail, it immediately builds trust and reinforces brand recognition.
BIMI works by publishing a DNS TXT record that points to your brand's logo file. However, BIMI is not a standalone protocol — it requires a strong email authentication foundation. Specifically, your domain must have a DMARC policy set to at least p=quarantine (with p=reject recommended).
For businesses, BIMI represents the tangible reward for investing in email authentication. After implementing SPF, DKIM, and DMARC, BIMI provides a visible, customer-facing benefit: your brand logo appearing prominently in the inbox, distinguishing your legitimate emails from potential impostors and increasing open rates.
v=BIMI1;
l=https://example.com/logo.svg;
a=https://example.com/vmc.pem;
Key Requirements
p=quarantine or stricter
default._bimi
BIMI Requirements
Everything you need before your brand logo appears in email clients
DMARC Enforcement
BIMI requires your domain to have a DMARC policy of at least p=quarantine. Most email providers recommend p=reject for the strongest authentication. Without an enforcing DMARC policy, email clients will ignore your BIMI record entirely.
SVG Tiny PS Logo
Your logo must be in SVG Tiny Portable/Secure (SVG Tiny PS) format — not a standard SVG file. This restricted format ensures logos are safe to render in email clients. The logo should be square, hosted over HTTPS, and free of scripts or external references.
VMC Certificate
A Verified Mark Certificate (VMC) is required for Gmail and Google Workspace to display your BIMI logo. VMCs are issued by certificate authorities like DigiCert and Entrust, verifying that your organisation owns the trademarked logo (~$1,500/yr).
DNS TXT Record
The BIMI record is published as a TXT record at default._bimi.yourdomain.com. It contains the URL to your SVG logo and optionally the URL to your VMC certificate. Use the generator above to create the correct record format.
Common BIMI Issues
Why your brand logo might not be appearing in email clients
DMARC Not at Enforcement
p=none
p=quarantine
p=reject
Fix: Progress your DMARC policy to at least p=quarantine. Use our DMARC Generator to create the correct policy.
Wrong SVG Format
Fix: Standard SVG files are not accepted by BIMI. The logo must be in SVG Tiny 1.2 Portable/Secure format, which strips out scripting, external references, and other potentially unsafe elements. If you export from Adobe Illustrator or Figma, it will need to be converted to the Tiny PS profile before use.
No VMC Certificate (Gmail)
Fix: Without a Verified Mark Certificate, Gmail and Google Workspace will not display your BIMI logo. If you see your logo in Apple Mail or Yahoo Mail but not Gmail, the VMC is the missing piece. VMCs require a registered trademark and cost approximately $1,500/year from DigiCert or Entrust.
Logo Not Displaying
Fix: Ensure your emails pass both SPF and DKIM alignment (not just authentication). BIMI requires full DMARC alignment. Also verify that the BIMI DNS record syntax is correct and that both the logo and VMC URLs are accessible over HTTPS.
Automate this: DMARC Busta's Autopilot mode helps you progress your DMARC policy to enforcement level, so your domain qualifies for BIMI logo display across all supporting email clients.
Frequently Asked Questions
What is BIMI?
Do I need a VMC certificate?
Which email providers show BIMI logos?
Can I use BIMI without DMARC?
p=quarantine or p=reject as a prerequisite. This ensures that only domains with proper email authentication and anti-spoofing measures can display brand logos. If your DMARC policy is set to p=none, email clients will ignore your BIMI record.
Related Tools
More free tools to secure your email authentication
Get BIMI-Ready with DMARC Busta
DMARC Busta helps you progress your DMARC policy to enforcement level, so your domain qualifies for BIMI logo display in supported email clients.
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